The Greater Chicago Food Depository—one of the region’s most respected nonprofits—needed a brand that matched its expanding purpose: tackling the root causes of hunger and strengthening its emotional bond with donors and the community. Through extensive research and team workshops, I led the creation of a brand platform centered on “From Hungry to Hopeful,” a call to action that continues to inspire connection, generosity, and measurable growth. Years of successful campaigns followed, all building on deepening connections and driving donations to the Food Depository.